Overview

Chandi Bicycles is a small titanium bike company focused on custom builds, modern performance, and a more personal approach to buying a bike. They already had a strong product and a lot of personality, but the brand needed a more cohesive way to bring everything together and better reflect the bikes themselves.

My work with Chandi started with creative direction for a new photo and video shoot, then expanded into a full website redesign, product organization, copy, graphic and motion work, and now ongoing social media. Across each piece, the goal has been to create a clearer and more consistent experience while still keeping the personality that makes Chandi feel like Chandi.

Creative Direction · Web Design · Shopify · Graphic Design Motion Design · Copywriting · Social Media

Building a Chandi Frame - Baden Rogan

Photography + Film

The first phase of the project was building a new visual library for Chandi. I developed the creative direction for the shoot, helping shape the overall look, locations, pacing, and the way the bikes would be presented across photo and video.

Rider photography and video were shot by Artur Sagat, who also produced the final teaser film. Glamor shots of each bike, and the welding and construction of each frame at Chandi’s headquarters in Chattanooga, TN were shot by Baden Rogan. My role was to guide the visual direction, make sure the work felt consistent with where we wanted to take the Chandi brand, and add in my touches on editing for photography and the film both.

Creative Direction: Andy Scarano
Photography: Artur Sagat, Baden Rogan
Film + Media Editing: Artur Sagat, Andy Scarano

 

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Meet the Team

  • Monet Goode

    FOUNDER

    With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
    They set the tone for everything we do.

  • Emmett Marsh

    SALES MANAGER

    Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care.

  • Eleanor Parks

    MARKETING DIRECTOR

    Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience.

  • Karl Holland

    CUSTOMER SERVICE MANAGER

    Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.

  • "Their attention to detail and commitment" to quality truly stood out. We’ve already recommended them to others.

    —Former Customer

  • "Creative, reliable, and genuinely passionate about what they do."

    —Former Customer

  • "A professional team that delivers on their promises."

    —Former Customer

  • "Every detail was thoughtfully executed. We're thrilled with the outcome."

    —Former Customer

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