Overview
Chandi Bicycles is a small titanium bike company focused on custom builds, modern performance, and a more personal approach to buying a bike. They already had a strong product and a lot of personality, but the website and brand system needed to bring everything together in a way that felt clearer, more considered, and more in line with the bikes themselves.
My role started with the website redesign, but quickly grew into refining the product lineup, reorganizing how the bikes were presented, developing new copy and visual direction, and creating a better way for riders to understand the different models, specs, finishes, and customization options.
Creative Direction · Web Design · Shopify · Graphic Design Motion Design · Copywriting
Photography + Film
The first phase of the project was building a new visual library for Chandi. I developed the creative direction for the shoot, helping shape the overall look, locations, pacing, and the way the bikes would be presented across photo and video.
Photography and video were shot by Artur Sagat, who also produced the final teaser film. My role was to guide the visual direction and make sure the work felt consistent with where we wanted to take the Chandi brand.
Creative Direction: Andy Scarano
Photography + Film: Artur Sagat
In-person and remote options
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Meet the Team